But this demo some 200 new features that will change the way some people use the iPhone - as well as iPad and iPod Touch. They include a new program to replace the zippy Maps Google Maps application on the Apple and deeper integration with Facebook. Apple will also introduce a talking personal assistant, Siri, was on the iPhone 4S, for the iPad.
The change is part of an update coming this fall for Apple's mobile IOS software, which runs 365 million iPhones, iPod Touch and iPad used. With more than build a brand new iPhone, Apple has opened the way for the introduction of the highly anticipated to fall from the iPhone 5. And it opens the possibility that those who do not want to spring for a new phone can remake an old iPhone with IOS software update 6.
PHOTOS: Apple Worldwide Developers Conference 2012
Apple Announces IOS 6, the introduction of the new lust-worthy MacBook Pro and an overview of the latest operating system for Macintosh computers are the strong points Monday at the annual meeting of the developers who create applications for Apple Devices .
The most valuable companies in the world are sitting pretty now with record sales for the iPhone and the iPad. But he suffered fierce competition from other tech giants like Google, Amazon, Samsung, and as the company CEO Tim Cook looking to move into a new era, post-founder Steve Jobs. Jobs, who made his last public appearances at the developer conference last June, died in October.
At the Worldwide Developers Conference Monday, Apple introduced some of the equipment and software that aims to keep Apple developers involved and enthusiastic followers. Apple, which dominates in digital media, said that developers are highly paid, receive 70% of the purchase price for the application. On the Apple at the conference they had paid the developer $ 5 billion to date.
Among the exhibits is an overview of Apple's OS X Lion Mountain. The new operating system for Macintosh computers go on sale in July priced at $ 19.99.
The new Macs hit stores on Monday. Card of the new collection is an expensive MacBook Pro is essentially married to the MacBook Air ultra sharpness with iPad and iPhone.
The new MacBook Pro "computer is the best we've ever done," said Vice President Phil Schiller of Apple chief.
Begins at $ 2,199, about as thick (0.71 inches) for water, and has a 15.4-inch display that uses the same technology Retina display in the new iPhone and iPad later. Targeted high-end creative professionals working on the images (photo editors video, graphic designers, architects), Pro claims to offer a clearer picture of an HDTV.
Apple released an update for Final Cut Pro video-editing its X and the opening of photo retouching Monday to take advantage of higher resolution.
"Having a laptop for the masses and the consumer space, but n? Are the notebook as video or media professionals will truly love? Of course," said Van Baker, an analyst at technology firm Gartner Research.
To make room for the new MacBook Pro, Apple has stopped 17-inch MacBook Pro, which was sold for $ 2,499, and the price of entry-level 11-inch air with $ 100 to start from $ 999. In addition, the computers seem new faster processors and graphics chips that will make a zippier computer, Apple said.
The new Sok, now in stores, has a new fast "Ivy Bridge" processor chip from Intel and high-resolution webcam. Apple said that the computer run two times faster than previous models. Baker said the Retina display notebook makers challenge rivals that generally reduce the screen resolution. "All the rest of the portable machine to dive for it, $ 699 to $ 799 price to get under the Apple I do not think this is a good way to innovate in the industry .."
Other highlights of Monday:
Siri. 6 IOS features significant enhancements to Siri, a personal assistant who spoke the controversial Apple were touting big new TV ad fame. When it comes to Siri, people take the "love it or leave it" attitude. But updating the software, Siri will become more informed and able to talk sports scores and player statistics. And when it comes to 6 IOS, Siri will lose its designated status "beta" software as a not quite finished.
iPhone. A new feature adds the ability to text the caller on the call screen, if you can not pick up the phone immediately. A new "do not disturb" option notice will silence them all night.
Cards. In short, Apple offers turn-by-turn directions with a large graphical display and updated traffic information in real time through technology "crowd-sourcing" the factors of the experience of the movement of other drivers. A new feature Maps - Overview - is beautiful. It features images that simulate flying over the target. How consumers feel about the lack of Google? "Consumers do not care who is the provider of mapping of them, how they got there," said Ross Rubin, an analyst at researcher NPD Group.
Facebook. Popular social networks are highly integrated in IOS 6 and Mountain Lion. You can go to Facebook and updates position reporting center in Apple's software and other applications.
FaceTime. Optional video chat on mobile devices and Apple computers only work in Wi-Fi, an obstacle if you walk down the street and want to connect via video chat with friends. But by IOS 6, the user will be able to connect via 3G or 4G cellular connection as well.
Booklet. A new application IOS 6 provides a repository for the passes of tickets, theater and concert dormitory check-in info and so on. Several passes will appear on your iPhone or iPod Touch screen key at the specified time or when you reach your goals. Through the application, air travelers can be informed of any flight delays or changes in grid.
Video Streaming joint. This function IOS 6, through icloud, you can select pictures to share and friends to share. The album was immediately available on their IOS device.
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