Twitter to roll out ad products to 50 countries

Twitter has launched an aggressive expansion of its product advertising, with a launch planned for 50 countries by the end of the year.

This expansion marks the next step for the development of technology start-up of six years, with Twitter trying to change the user 140 million turnover.

Asked about the next stage of development of society, co-founder Jack Dorsey left the door open for flotation, or potentially sold to technology giants like Google.

"I am very humbled by how quickly and widely Twitter has taken off in a way that we do to build an independent and eternal things - this is a company that will take place," he said, during a press conference in Creativity Festival de Cannes on Thursday morning.

"The company has always put himself in position to choose when it's ready [to make strategic decisions such as the IPO or sale] We do things when we are ready .. We have a good understanding of stimulation and having the discipline to make the choice [right] itself. "

Twitter, which currently offers advertising of products in some countries intend to deploy to 50 areas by the end of the year in some markets the top of the list.

Latin America, particularly Brazil, and Western European countries like Spain and Germany will be the first to get three Twitter Ad Product - tweet promoted, trends and accounts promoted promoted.

"There are a ton of requests, but we do not have a date yet," said the CEO of Twitter, Dick Costolo, who declined to comment on the financial position of the company or the target. "This is a great thing to be personal, I do not need to discuss this," he said.

Twitter gives some interesting information about its use, including that 60% of users access via mobile - 80% in the UK - and that there are no signs of slowing in the growth rate, problems began to weigh on other major social media companies, Facebook.

"Growth is still widespread and worldwide," said Costolo. "We are still growing very fast during the month in the UK, Mexico, Spain, Italy, France ... Saudi Arabia is the fastest growing percentage of our market-wise every month. "

The company said it does not struggle with the transition to portable devices, which Facebook is to find the problem.

"We are born mobile," said director of sales Twitter, Adam Bain. "Tweets are like water, they work no matter what you put them through."

Costolo added that the company launched the ad in the phone a few months ago and it was "great fun to develop." "We have days when revenues exceeded revenues Non-mobile cell", he added.

When asked about the corporate responsibility to monitor and censor Twitter Tweet - tweet rough has become an issue for the service in the UK recently - Costolo said that the community of users can monitor it effectively .

"We mean that we are the wings of freedom of the part of freedom of speech of speech," he added. "The beauty of Twitter is that it is public, unless you have a protected account, when you tweet that is broadcast and everyone can see We operate on the assumption that there are more good people that bad .. "

Costolo said that often it is a good example of Twitter users will be "filled" on users, especially the poor and that hatred will not be tolerated.

He added that there was an increase in the bad example the user asked for forgiveness, delete offensive comments or even close their accounts after a kick.

"We installed a takedown by the state well," he said. "Where we need to adhere to local laws we can do a tweet is not visible in the country, but the available to others. "

Speaking to MediaGuardian after the press conference Dorsey, who followed Mark Zuckerberg in the media reception of the year at the event in Cannes advertising, said the European startup scene is hampered by the fear of failure.

"Europe is very different from Silicon Valley," he added. "There were some conversations swirling of the technology I would like some of the energy and attitude will spread. For some startups in Europe, it there are barriers to entry, no great ambitions enough to take the risk and fear of making mistakes. Public. "

This is the second year of Twitter at Cannes - the company would not reveal how many frames were taken, but said he had "five times '2011 'team. Twitter says that, 2011, he hit most of the advertising strategic sourcing for years while in Cannes.